Thailand restaurant body size discount has taken social media by storm, thanks to a unique and controversial promotional strategy launched by Chiang Mai Breakfast World. The restaurant in Chiang Mai, Thailand, is offering customers a discount based on how slim they are — and it’s got the internet talking.
To earn this so-called “skinny discount,” diners must squeeze through a series of decreasingly narrow gaps at the restaurant’s entrance. The smaller the gap they can fit through, the bigger the discount on their meal, up to 20%.
Thailand restaurant body size discount sparks debate
The discount tiers are laid out as follows:
- Full Price: For those who can only fit through the widest space.
- 5% Discount: For managing the next, slightly smaller opening.
- 10% Discount: For passing through an even tighter gap.
- 15% Discount: For those who can shimmy into an even narrower space.
- 20% Discount: Reserved for customers who can make it through the slimmest opening of all.
Unsurprisingly, this Thailand restaurant body size discount campaign went viral quickly. Videos of customers attempting to slide through the gaps have spread across social platforms. While some viewers found the stunt amusing and inventive, others raised serious concerns.
Thailand restaurant body size discount criticized for insensitivity
Critics have labeled the campaign as fat-shaming and harmful to mental health, particularly for individuals struggling with body image or eating disorders. “This isn’t just tasteless—it’s dangerous,” one commenter noted. The backlash also triggered broader conversations about the ethics of marketing and the impact such tactics can have on society, especially younger audiences.
On the other hand, a smaller group of people praised the restaurant’s creativity. Some called it a “fun challenge” or “clever promotion,” while others dismissed the outrage, saying it’s not that deep and anyone offended can simply choose to pay full price.
Regardless of perspective, this marketing move has undeniably started a conversation. It’s a reminder that while businesses often push boundaries to stand out, inclusive and mindful advertising should be the norm.
At the end of the day, marketing with compassion is what truly connects with people—and keeps them coming back.
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Source: www.inquisitr.com
